UK Watchdog to Crack Down on Biodegradable and Recyclable Claims

The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. The ASA recently announced key findings from its consumer research and issue-led review on green disposal claims (i.e., ‘recyclable’/’recycled’, ‘biodegradable’, ’compostable’ and “plastic alternative” claims). To accompany this, CAP and BCAP have updated their Advertising Guidance: The environment: misleading claims […]