Environmental Labels Help Brands Substantiate Green Claims with Verifiable Evidence Across the Supply Chain
Environmental claims are under increasing scrutiny from both regulators and consumers, with greater emphasis on transparency and evidence. As frameworks such as Extended Producer Responsibility (EPR), the Packaging and Packaging Waste Regulation (PPWR), and the Green Claims Code evolve, brands are expected to demonstrate that their sustainability claims are accurate, specific, and supported by verifiable […]