We can all do better. ‘Eco-friendly’ and ‘sustainable’ have both become climate change buzzwords in recent years, increasingly used by brands in campaigns to promote
Writing an environmental claim used to mean picking accurate wording. Under EPR fee modulation, Green Claims Code enforcement and PPWR all landing in the same
Printing “recyclable” on a label has always been a marketing decision. From April 2026, it is also a financial one. The UK’s Extended Producer Responsibility
The UK’s Extended Producer Responsibility scheme entered its second operational year in April 2026, and with it came eco-modulation: the mechanism that adjusts the fees
Environmental claims are under increasing scrutiny from both regulators and consumers, with greater emphasis on transparency and evidence. As frameworks such as Extended Producer Responsibility
With resin prices elevated and Extended Producer Responsibility modulated fees now in full effect, many brands are struggling to balance genuine eco-friendly labelling with tight
Extended Producer Responsibility (EPR) is reshaping how packaging is designed, labelled and managed across the UK. While much of the attention around EPR has focused
Eco labels are increasingly used to signal environmental responsibility, but not all eco labels carry the same regulatory weight. For UK regulators, the key distinction
Environmental claims on packaging are undergoing a quiet but significant shift. Language that was once common, broad, and marketing-led is now being scrutinised through a
The UK is once again projected to miss its national recycling targets, according to updated data from DEFRA and WRAP. Municipal recycling rates have stagnated
Sustainability expectations are rising fast across the UK grocery sector, and food brands are under growing pressure to prove their environmental credentials. For manufacturers hoping