What’s the Difference Between Biodegradable, Recyclable, and Compostable?

The Advertising Standards Authority (ASA) says waste terms such as ‘biodegradable’ and ‘compostable’ seen in product ads, are confusing and potentially misleading. The ASA – which has the job of making sure that advertisements do not mislead the public – says that people often buy products which they believe are green choices and environmentally friendly, […]

MacDonalds to Reduce Environmental Footprint with Waste Reduction Strategy

McDonald’s is making major efforts to lessen its environmental footprint, with a focus on cutting waste and using more sustainable materials in its packaging and toy production. The company is committed to protecting the planet and strengthening its business by revamping its packaging approach, embracing alternative materials, and enhancing waste management practices. By the end […]

Flexible Packaging and It’s Growing Impact on Sustainability

The global flexible paper packaging market is rapidly evolving, projected to reach an impressive USD 78.25 billion by 2033 from USD 50.68 billion in 2023. This significant growth is driven by the increasing shift towards sustainable packaging solutions, fuelled by rising consumer demand, stringent regulations, and innovative product developments. The market is expected to grow […]

A Deep Dive on the IGD’s New Universal Eco-Label Plans

IGD has been working since 2021 to develop a consistent approach to environmental labelling for the UK following a proliferation of competing schemes in recent years. Recently it presented plans for an eco-label combining red, amber and green lights with an A-E rating system. The overall framework for the system is based on the concept […]

Compostable Labelling: The Future Trend in Packaging

Consumers are ready for compostable packaging and labels; they’re just waiting for companies to supply them. A “first-of-its-kind consumer behaviour trial” which involved households receiving groceries in packaging clearly labelled as compostable has reported a fivefold increase in consumers disposing of it in food waste bins. The experiment – led by Ocado, Recoup and Compostable […]

The Top 6 Products That Need to be Made Environmentally Friendly

As concerns about the environment continue to rise, more and more businesses are looking for ways to reduce their impact on the planet. One of the most effective ways to do this is by incorporating sustainable and eco-friendly products into their operations. One of the main benefits is that sustainable and eco-friendly products can help […]

Who are HowGood and What is Their Role in Climate Impact Labelling?

HowGood is an American sustainable food rating company based in Brooklyn, New York. It comprises the world’s largest database on sustainable food. It develops markets and operates a program in grocery stores designed to provide a sustainability score for food products using up to 60 industry-specific indicators. HowGood was co-founded as “Scryve” by Alexander Gillett […]

UK Environmental Claims Guidance: Your Complete Guide

Consumers are increasingly demanding products and services which minimise harm to, or have a positive effect on, the environment. As a result, there has been a proliferation of products, services and businesses which claim to meet that demand. Consumer protection law does not prevent businesses from making environmental claims about their products and services, provided […]

UK Watchdog to Crack Down on Biodegradable and Recyclable Claims

The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. The ASA recently announced key findings from its consumer research and issue-led review on green disposal claims (i.e., ‘recyclable’/’recycled’, ‘biodegradable’, ’compostable’ and “plastic alternative” claims). To accompany this, CAP and BCAP have updated their Advertising Guidance: The environment: misleading claims […]

What is Core Carbon Principles? An Introductory Guide to CCP Labels

The Core Carbon Principles (CCPs) are a global benchmark for high-integrity carbon credits that set rigorous thresholds on disclosure and sustainable development. Developed with input from hundreds of organizations throughout the voluntary carbon market, the CCPs provide a credible and rigorous means of identifying high-integrity carbon credits that create real, verifiable climate impact, based on […]